Worried about getting traffic over to your real estate blog?
If traffic is at a standstill, I have the perfect Pinterest marketing strategy that will jumpstart your blog and build an audience that comes back again and again to your content.
Boasting over 459 million monthly viewers, Pinterest is a platform not to be missed by any real estate marketer.
Whether your strong suit is staging, selling, or somewhere in between, if you’re ready to boost your traffic and get some serious clients over to your site, you’ll want to get your real estate blog content on Pinterest and fast.
Here’s how to easily boost traffic and, ultimately, get leads and sales using one of the most popular marketing tools to hit the internet.
As if free traffic wasn’t enough, there’s a host of other reasons, (and data) to back why you need to have your real estate blog on Pinterest.
Here are just a few:
Meaning most of your potential clients are on the platform to purchase their next home or home decor ideas--your content should be what they see.
This insight tells us that many Pinterest users have the ability to purchase larger items such as real estate.
Is your blog ready for Pinterest? Creating a Pin for your content and tossing it on the platform won’t do much in the way of creating a consistent marketing strategy to generate traffic.
Use these easy steps to ensure your blog is ready for the influx of Pinterest traffic coming your way:
You have seconds once someone hits your site to entice them to stay or bounce right off. Ensure that they stay on your site longer with clear navigation buttons for each category on your main page.
You’ve probably heard this catchy phrase before “killer content”. This simply means that you need to speak to your audience.
Entice your readers to stay on site by ensuring your real estate content provides value. The purpose of your writing should do one of a few things:
One of the best ways to grab new leads from your real estate blog is through the creation of a freebie!
Opt-ins or “freebies” are high value lists, templates, or other digital products that you offer your audience in exchange for their email address.
Continue to touch base with your audience from your real estate blog by connecting weekly with your email subscribers.
Send them new listings and weekly insights for home buying and selling that you know your audience would love and you’ll begin to build a strong group of loyal followers!
Check out my freebie right here:
Now that your real estate blog is ready, it’s time to market it to those 459 million people waiting for your content!
Dive in below and grab yourself the best Pinterest marketing strategy tips to boost traffic to your real estate blog.
Pinners (aka your audience) are the main driving force on Pinterest. Many bloggers underestimate the significance of connecting with their audience and, as result, get frustrated and fall short on platforms like Pinterest.
When marketing on Pinterest, (or even when trying to rank on Google), you need to dive deep into audience insights.
Understanding what your audience is searching for and why will help you to get your content found faster on Pinterest.
So where do you start? Think about what your audience needs from you right now, start asking questions and begin running a search right on Pinterest.
Remember: Pinners are PLANNERS- they come to the platform to be inspired, to plan and to buy.
Oftentimes, the mindset of a Pinner is often a good month or three ahead of the game in their planning.
For example, in May, your audience is already in full “summer planning” mode. They’re now thinking about outdoor BBQ’s, Fourth of July and other fun events.
Keep this in mind as you start to promote certain listings and possibly give suggestions for home decor ideas-both inside and out!
Pinterest is a visual search engine which means, your audience is looking for scroll stopping inspiration. How do you achieve this without spending hours in front of the computer?
Feature local listings, home decor ideas and any other content you’ve created already and repurpose it on Pinterest.
Even resizing a high quality Instagram post can work!
Here’s a few tips when it comes to creating those scroll-stopping Pin designs as part of your real estate marketing strategy:
Similar to Google, search engine optimization is a key component to getting your content found on Pinterest. How can you ensure that you're choosing the right keywords?
I recommend doing a quick brain dump of keywords that are very specific to your real estate blog, the posts you’ve written and the posts you’re about to write!
Take each of those 5 or 10 core keywords and pop them in the Pinterest search bar. You’re likely to find something like the image below:
Those bolded words next to the core keyword? That’s what your audience is currently searching for!
Yes-it’s that simple.
Take screenshots of these keywords and phrases and then use them in the following places on Pinterest:
These seemingly simple aspects of your Pin are huge when it comes to the Pinterest algorithm indexing your Pins (aka-how your real estate content gets found on Pinterest).
You’ll want to include a keyworded title along with a conversational description embedded with naturally placed keywords in it to further catch the attention of your audience. (Check out the title & description above)
Your profile and Pins aren’t the only spot where SEO reigns supreme.
Board optimization is another key component when it comes to a solidifying your Pinterest strategy for your blog. Here’s how you ensure that your boards are Pinterest perfect:
Lost on what types of boards to create? Check out some influencers in your niche!
Simply type in an influencers company name in the search bar or type in a keyword such as “real estate”
Then, select “people” to the right and you’ll be able to find a ton of real estate influencers in your niche.
Once you go into an influencer’s account, click on “saved” and you’ll be able to review their boards and get some added inspiration for board creation!
Posting one Pin once a month isn’t going to build your Pinterest marketing game.
Once you’ve done the above steps, you’ll want to set up a content creation calendar for yourself to remain consistent in creating content for your audience!
Creating 5-7 Pins per blog post is a good rule of thumb and using a Pinterest approved scheduler, like Tailwind, is key in your overall real estate marketing strategy.
Let's Connect! Follow The Minted Maven Co on Pinterest right here
Getting free, organic traffic to your blog doesn’t have to be difficult or take months (as it does with Google).
Doubling up on your marketing strategy (i.e. pairing Google with Pinterest) is one of the best ways to capture your audience’s attention and bring in new real estate clients to your blog and your listings!
Recognizing audience trends, creating scroll stopping images, knowing SEO and developing a consistent content creation strategy are all integral parts in boosting traffic to your real estate blog via Pinterest!
Marketing your real estate blog on Pinterest is one of the best marketing tools for realtors in 2021 and beyond. Are you there yet?