Marketing on Instagram? Whether you’re just starting off (what’s a hashtag?), have thousands of followers or are somewhere in between, this ultimate guide on Instagram for Real Estate Agents is your go to for complete Instagram success.
Getting leads, sales, knowing who to follow and how to post, we cover it all in this easy guide you’ll want to save and go back to whenever you need some serious “Insta” pointers.
With an excessively high engagement rate (over 10x more than other platforms), zero monetary commitment and no competition from Trulia, Zillow and the like, there’s many reasons why Instagram is the perfect place to build your real estate presence.
If you’re not using Instagram for your real estate marketing, here’s a few more reasons why you need to “up” your IG game now:
In order to score followers, leads and grab sales via Instagram, you’ll need to understand who your target market is on the platform. Below is a quick list outlining who your key audience is:
Understanding who to target on Instagram will help you to create content that consistently drives new leads to your Instagram feed every time you post.
Now that you’re marketing on Instagram, you’ll need to do a little optimizing in order to ensure your account gets the traction you want.
Below are 5 core optimization tips to get your account going today:
1. Convert to a Business Account:
It’s not personal: convert your personal account over to an Instagram business account and get access to all the data you’ll use to create an amazing IG account
2. Add keywords to your Instagram profile:
Keywords help to make your account more searchable on Instagram. Instagram is a social media platform but, similar to Pinterest, it’s also a search engine. Putting in specific keywords will help your audience to find your real estate account.
Add 1- 2 keywords to optimize your profile and consider the following things:
Remember to add in a little bit about who you serve as a real estate agent.
3. Building a Connection: Upload a High Res Photo of You
Build a connection with a picture...of you! Your logo alone won’t connect people to the homes you’re selling.
Remember, Instagram is a visual platform and your profile pic says a lot about your brand, what you represent, and most importantly, who your clients are working with.
People want to work with individuals who they trust and can connect with.
4. Choosing Fonts, Colors, and Images
This goes right along with the branding piece on Instagram. Pick a color palette, camera filter and then stick with it. On any visual platform, such as Instagram or Pinterest, images and colors are key.
Sticking with on-brand themes, fonts and colors will help people to recognize you and, therefore, stay with you.
Have your colors and fonts locked but need easy, done-for-you templates, get your hands on these awesome templates from Minted Maven Co.
5. Consistently Post Beautiful Images:
I know this sounds obvious, but images and stories are key on Instagram. When people find you on Instagram, your feed is the first thing they see. Make sure your images represent you and your brand every time they land on your Insta feed.
Below are some of the most outstanding real estate agent accounts you should follow on Instagram.
From beautiful branding to stunning photography, exceptional messaging, awesome IG Stories and more, these agents are great for inspiration and for building your real estate Instagram account:
Ah-hashtags. Use them, don’t use them, amount of hashtags, How do you know? Let’s start with the basics. Hashtags are those little words that use the (#) symbol, (i.e. #realestate) after your posts.
The (#) words you choose are important on a platform like Instagram or Twitter as they categorize your posts into separate topics. Other Instagram users can then click on those specific hashtags, such as #homeforsale, to see all the posts on that specific topic.
Below are some of the top hashtags every real estate agent on Instagram should use in 2021:
Creating posts on Instagram takes a bit of planning but with Real Estate Instagram templates like this full collection from Minted Maven Co, you’re already three steps ahead of the game.
Follow the steps below to ensure that you posts are Insta-worthy:instantly
Want to create those Instagram posts fast? Here's your go to templates:
1. Would You Rather Instagram Post Templates: These "would you rather" Instagram posts will help you create an engaging feed on your real estate account.
2. Prepare to Sell Templates:30 amazing templates! Take your followers through day by day tips to help them be ready to sell when the time comes.
3. Real Estate Social Media Bundle: Looking to refresh your Real Estate Instagram Account and start getting more followers and leads? This social media bundle will help you create an informative and engaging environment where you can get noticed and followed
PLUS so many more Instagram and other Real Estate marketing resources right on Minted Maven Co that allow you to easily create, schedule and post so you can get back to other real estate marketing!